Search results for "Business organization"
showing 2 items of 2 documents
Is an anarchist business organization possible? Textile firms in the industrial district of Alcoi during the Spanish Civil War (1936-39)
2019
espanolDurante la Guerra Civil Espanola, en el lado republicano, estallo una revolucion social, liderada por los trabajadores y sus sindicatos que termino en muchos lugares en un proceso de colectivizacion empresarial. En la ciudad de Alcoi, el sindicato anarquista tomo el control de mas de 100 empresas textiles familiares, pasando por un proceso de racionalizacion que unifico la produccion de todas las empresas textiles para superar una crisis de produccion anterior y atender la demanda de guerra. ?El caso de Alcoi durante la Guerra Civil demuestra la posibilidad de una organizacion empresarial anarquista exitosa? Este articulo trata de comprender el desarrollo de los negocios sin una orga…
Society Versus Business Organization: The Strategic Role of Marketing
2006
This paper is intended to discuss the role of business organization within society, contributing to the theoretical and managerial understanding of this matter. Concepts of strategic marketing and societal marketing are presented and comparatively analysed. In addition, corporate positioning based on social responsibility is examined. The author believes that managers should accept the challenge of balancing the interests of society with those of organizations, trying to reach the best relationship between them.